The 2018 Gold Guide: Everything you need to know about SAP C/4HANA [en]

SAP C/4 HANA is a customer experience (CX) suite offered by SAP, a multinational software company. It’s an umbrella term for a collection of cloud-based solutions designed to help businesses manage all aspects of the customer journey. Here’s a breakdown:

What it does:

• Connects with customers across various touchpoints like marketing, sales, service, and commerce.
• Personalizes interactions for a more engaging and relevant experience.
• Builds stronger relationships through data-driven insights and actions.
• Ultimately aims to increase customer satisfaction, loyalty, and advocacy.

Components of SAP C/4 HANA:

• Marketing Cloud: Manage marketing campaigns, analyze customer data, and gain insights to drive targeted and effective marketing efforts.
• Sales Cloud: Improve sales efficiency with pipeline management, opportunity tracking, and deal forecasting.
• Service Cloud: Deliver personalized support, resolve customer issues quickly, and improve overall customer satisfaction.
• Commerce Cloud: Build and manage online stores, personalize the shopping experience, and process payments securely.
• Customer Data Platform (CDP): Unify customer data from various sources to create a single view of each customer and inform better decision-making.

Benefits of using SAP C/4 HANA:

• Improved customer experience: Foster deeper customer connections and satisfaction through personalized interactions.
• Increased sales and revenue: Improve sales performance with automation, data-driven insights, and optimized processes.
• Enhanced operational efficiency: Streamline workflows and automate tasks across marketing, sales, service, and commerce.
• Data-driven decision making: Gain valuable insights from customer data to inform strategic decisions and improve business outcomes.

Who is it for?

SAP C/4 HANA can be beneficial for companies of all sizes, particularly those looking to:

• Modernize their customer experience strategy.
• Gain deeper insights into customer behavior.
• Improve collaboration and communication across departments.
• Drive growth and profitability through customer-centric practices.

Important to consider:

• SAP C/4 HANA can be complex to implement and requires careful planning and expertise.
• The cost can vary depending on the specific solutions chosen and the scale of implementation.
• It’s essential to evaluate your specific needs and budget before making a decision.

Overall, SAP C/4 HANA is a powerful suite that can help businesses transform their customer experience and achieve success in the digital age.