Pay-Per-Click Advertising (PPC)

Expert Pay-Per-Click (PPC) Advertising that drives traffic to your website and maximizes ROI

Not getting the return you expected out of your PPC campaign? You are not alone. The truth is that while many people use PPC to generate website traffic, most do not understand the intricate details about what it takes to effectively manage a PPC campaign and maximize the ROI on their investment.

PPC is a vital part of Search Engine Marketing (SEM). It is an online advertising model that is used to drive traffic to your website through ads that typically appear with search engine results. Ads are created based on targeted keywords and you pay only when the ad is clicked on by a user, hence Pay Per Click.

Both large enterprises and SMBs require a PPC strategy that is managed by proactive SEM experts that monitor the ad campaigns regularly to optimize results and provide analysis and reporting that is insightful and easy to understand. At SUNDAE, we do all of this and more.

PPC Products and Features

Establishment of PPC benchmarks

We work with you to establish benchmarks, discuss next steps, major milestones, and accountabilities. Your account manager will recap objectives and walk you through our processes and reporting

Create custom account/account takeover

SUNDAE uses an established process that examines all aspects of the PPC campaign including account structure, campaign settings, targeted ad groups, keyword selection, ad copy, and landing pages. Everything is tracked using your Google AdWords and Analytics Accounts for complete transparency.

Expansion to other platforms

Once your campaign is running, we will expand the reach of your PPC campaign by expanding it to other platforms. We use Google Display Network, Remarketing SEM strategies and mobile ads so users can view your ads on their smartphones and tablets. We also advertise on other networks, including Bing, Facebook, LinkedIn, & more.

Ongoing PPC campaign optimization

We dont just set & forget! Our team is constantly improving the campaign based on metrics. By regularly optimizing for Bid Price and Quality Score, significant Cost per Click (CPC) savings can be realized. We will also monitor other important factors including: CTRs, Conversion Rates, Average Position, Impression Share, Cost per Click, Cost per Acquisition, PPC call tracking, and perform A/B Ad Testing to test ad copy to improve conversion rates.


SUNDAE will provide you with a monthly report that includes a review of key metrics, performance of these metrics, a discussion about results of current testing and updating the testing plan, and PPC strategy revisions and recommendations.