E-marketing for CRM

Make the most of your E-marketing

Marketing is one of the most important functions your company can perform in order to help your business find new customers and connect with existing ones. Sage E-marketing for Sage CRM can help with this challenge by giving you a simple way to grow your business by regularly communicating with your contacts. Sage E-marketing for Sage CRM gives users the opportunity to gain new customers and get closer to existing customers without ever having to leave Sage CRM. It provides easy to use functionality to enable users to execute high-quality, targeted e-marketing campaigns to generate leads.

Why choose Sage E-marketing for Sage CRM

  • Create, send and track your email blasts
  • Send much larger quantities of email messages than your standard email provider
  • Easily design branded and editable E-mail messages with our email template editor and get access to over 90 attention-grabbing templates available out-of-the-box
  • Gather valuable information about your contacts interaction with your email messages, such as who opened a message, what links were clicked and more
  • Determine which contacts are most interested and what products interested them.

Working Seamlesly Together

Marketing departments are responsible for a wide range of customer-facing communications and activities so it’s important that they are operating at their most effective and that accurate ROI can be easily measured. Sage E-marketing for Sage CRM provides users with the tools to easily quantify the effectiveness of e-marketing campaigns as open, click and bounce rates are automatically tracked. 

Campaigns can be cloned easily to allow users to share best practices with colleagues for consistent execution of future campaigns. Users can also send e-marketing campaigns on behalf of other users, centralising campaign creation, whilst ensuring recipient’s recognise the email address in the ‘from’ field.

Execute targeted email campaigns

With Sage E-marketing for Sage CRM, users can quickly create personalised and targeted emails using over 90 highly professional, eye-catching email templates that cover all communication needs. Templates can be edited quickly and easily directly from within Sage CRM allowing you to personalise them with your logo, contact details, hyperlinks and call to action. When your campaigns are completed, send emails directly from your Sage CRM database to any combination of contacts, lookups, groups, and companies.

Close the Loop with Telesales

Sage E-marketing for Sage CRM campaigns and Communications can be sent to targeted groups of prospects or customers quickly and easily. Once the e-marketing campaign has been executed, a call list can be created based on the e-marketing responses, closing the loop between email and telesales. Targeted groups can be quickly and easily created within Sage CRM using filtering features enabling users to segment campaigns to a specific group of prospects or existing customers. This ensures that all communications are focused on the groups that will provide the highest return and generate the most leads for the sales team.

Automated Drip Marketing Campaigns

Sage E-marketing for Sage CRM enables users to quickly and easily run a strong and targeted drip marketing campaign helping your company remain firmly in the customer or prospects mind.
With Sage E-marketing for Sage CRM, it is possible to send an automated series of personalised marketing messages using a range of smart-sending features. This provides companies with not only an efficient way of communicating with current and prospective customers but keeps your brand front of mind ahead of your competition.

Measure Campaign Results

Responses from emails sent with Sage E-marketing for Sage CRM can be analysed in real-time and campaigns can be tweaked continuously to ensure you get the maximum ROI from each and every campaign. You can track who opened the email, clicked on the links and what emails bounced or were unsent. Targeted groups can be created from the results for follow-up or future e-marketing campaigns.

This easy-to-use features will not only help quantify the success of an e-marketing campaign but will allow users to pinpoint exactly how they can improve their communications and keep customers and prospects engaged.

(Source : Sage CRM)