Magic Quadrant for Business Intelligence Platform

In 2009, megavendors held almost two-thirds of business intelligence platform market share. But impatient business users increasingly turned to pure-play BI platforms, particularly those of small innovative vendors, to fill usability and time-to-value needs unmet by the larger vendor.

The following is Gartner Magic Quadrant for Business Intelligence Platform. Download here

Gartner Magic Quadrant (MQ)

A series of research reports published by IT research and advisory firm Gartner,specifically designed to provide a visual snapshot of a particular technology market’s current state.

Here’s a breakdown of the key aspects of a Gartner Magic Quadrant:

  • Market Focus: Each Magic Quadrant focuses on a specific technology market, like “Cloud Storage” or “Data Analytics.”
  • Vendor Assessment: Gartner analysts assess the most relevant vendors in that market based on specific criteria they define as crucial for success.
  • Two Key Dimensions: The Magic Quadrant itself is a square divided into four quadrants based on two key dimensions:
    • Completeness of Vision: This evaluates a vendor’s ability to understand the future of the market and their plan to innovate and address those changes.
    • Ability to Execute: This assesses a vendor’s current performance, product capabilities, market share, and customer experience.
  • Four Vendor Categories: Based on their placement within the quadrant, vendors fall into four categories:
    • Leaders: These vendors have a strong vision for the future and the ability to execute it, placing them in the top right quadrant.
    • Challengers: These vendors perform well but may need to improve their vision or execution to become leaders.
    • Visionaries: These vendors have a strong vision for the future but may struggle with execution.
    • Niche Players: These vendors focus on a specific segment of the market or may be struggling to keep pace with the overall market.


The Gartner Magic Quadrant is a valuable tool for businesses looking to invest in new technologies. It helps them understand the competitive landscape, identify the leading vendors, and assess their strengths and weaknesses. However,it’s important to remember that the Magic Quadrant is just one factor to consider when making a purchasing decision.Businesses should also consider their specific needs and budget.

(Source : Gartner)