Free eBook: A Practical Guide to Social CRM [en]
- March 31, 2014
- Posted by: Parwinee Piyapongpaisarn
- Category: Articles-EN
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Most businesses understand the importance of customer relationship management or CRM, but there is more confusion over the role of social CRM in a business.
In this eBook we explain the difference between customer relationship management and social CRM. We also provide some practical tips designed to help you get started on social media.
After reading this eBook, you will be able to:
- Understand the role of social CRM in your business
- Implement a social CRM strategy
- Use social media to develop better business insight
Sage CRM
A customer relationship management (CRM) software designed to help businesses of all sizes manage and improve their relationships with customers. It provides a central platform for storing and accessing customer data, automating tasks, and tracking interactions.
Here are some key features of Sage CRM:
- Contact Management: Store and manage customer contact information, including names, addresses, phone numbers, and email addresses.
- Opportunity Management: Track potential sales opportunities, from initial lead generation to close.
- Sales Automation: Automate routine sales tasks, such as sending quotes and invoices.
- Marketing Automation: Create and manage targeted marketing campaigns.
- Customer Service: Track and resolve customer service issues.
- Reporting and Analytics: Generate reports and insights to understand customer behavior and improve performance.
(Source : Sage CRM)