SAP Sales Cloud for Retail Execution [en]

Consumers have more buying options. Preferences are ever-changing. Deliver an amazing buying experience to win at the shelf every time.

In a consumer-driven world, consistent retail execution is the first step in creating the perfect store. This means getting the right product in the right place at the right time and at the right price. It means perfect execution at the shelf, and perfect engagement with the consumer.

Transform retail visits and win with SAP Sales Cloud for Retail Execution.

The SAP Sales Cloud solution for Retail Execution is designed for sales teams and merchandisers selling consumer products into retail stores. This cloud-based solution is fast to deploy, innovative and easy to use helping your sales reps to boost their in-store efficiency and to easily create the perfect store experience.


Make retail visits more effective.

Make sure that your merchandisers and field sales reps target the right stores and perform relevant tasks at the right time for promotion compliance and to maximize ROI. Equip your field reps with instant access to the relevant customer, store, promotion, and purchase information they need to be productive and boost sales.


Elevate the consumer experience.

Provide sales and marketing managers with the critical in-store insights they need. With better and more timely information, they can execute successful promotions, analyze store performance, decide on new tactics, make continual improvements tocampaigns, and see new ways to enhance the retail experience for consumers.


Gain a competitive edge.

Use real-time store and visit insights combined with competitive data captured in surveys to make the best decisions on product placement, pricing, packaging, and promotion to outmaneuver the competition.

SAP Sales Cloud for Retail Execution

Key Features

To help consumer products companies, or any manufacturer of good, selling to a consumer facing environment to maximize the value of retail visits, optimize in-store performance, boost returns on campaign investments, and ensure a consistent, engaging in-store experience, SAP Sales Cloud for Retail Execution, supports these essential processes:

Visit Planning

Configurable activity plans.

Maximize productivity with customized and personalized activity plans for every campaign. With easy access to tasks, surveys, and promotion documents, sales reps can focus on the right activities per store.

Account assignment wizard.

Eliminate the wait. With automatic account assignment based on the rules you define, your reps get the real-time information they need to quickly and successfully execute new campaigns.

Account-specific product lists and back-office connectivity.

Make ordering and replenishment fast and easy. Give reps product lists, revenue-to-date, and order history by account to help them determine and maintain the correct product assortment, identify upsell/cross-sell opportunities, and track performance to objectives.

Route and visit optimization.

View, search, and filter store location based on frequency, history, priority, account classification, or any other criteria. Obtain the corresponding optimized route plan. Make sure your sales reps are visiting the right stores at the right time by zeroing in on high-priority locations first.

Comprehensive map and calendar view.

Help sales representatives get more done. With a single view of their maps and calendar, reps can optimize their route plans and be smart about planning their store visits.

Visit Execution


Make it easy to track the amount of time sales reps are spending at each store.

Surveys and tasks.

Help sales reps work smarter. Provide relevant surveys and tasks based on the type, size or classification of store they are visiting. Make sure the sales reps always have the right, up-to-date marketing material available by attaching them to the visit. No hard copies of product information or promotion material anymore.

360-degree store view.

View details and follow-up items from prior visits. Capture notes, pictures, and competitive information while in-store.

Sales quote, orders, service ticket.

Do more while in-store. Generate quotes, orders, and service requests. Capture electronic signatures. Create visit follow-up documents for timely resolution.

Audits for products and promotion compliance.

Validate product presentation on the shelf: Monitor visibility of the products, item availability and out of stock situations.

Planogram check based on automatic ImageRecognition.

Take photos of the shelf, analyze those images in real-time and take corrective action. This functionality helps identify and correct product placement issues as well as, out-ofstock issues. Save time in store to increase coverage (higher visit frequency, more stores visited, more in-store priorities addressed).

Online and offline mobile support.

Sales reps can work from any device and with our responsive user interface take advantage of the device form factor. If sales reps are offline, they can use any iOS, Android, or Windows device, tablet or phone, while in-store, and when back online, all the work and activities related to the retail visits are refreshed automatically. Sales managers have anytime access to the information they need through their mobile device.

Visit Execution

Visit productivity and completion with tasks and surveys.
Monitor and benchmark time spent in-store, compare to KPIs such as revenue and activity completion, and identify best practices and areas for improvement. Gain visibility into gaps in store visits.

Perfect store monitoring.
See how the stores are performing and compare it to other similar stores. Analyze and define actions to improve the store performance and revenue.

Average price of competitor product across stores.
Get real-time insight on how products and pricing compare with those of the competition.

Measure sales performance.
Gain insight into best practices and provide sales coaching to more effectively execute future store visits.

Visit Execution

SAP Sales Cloud for Retail Execution,helps you plan and execute store visits more effectively, while giving you the promotional insight you need to track ROI, improve campaign results, and provide an engaging consumer experience at every store visit. This fast-to-deploy and easy-to-use mobile solution enables you to see real results in no time, while providing a modern, collaborative application your sales teams will love to use. Subscription pricing helps you rest easy, knowing that both TCO and investment risk will be low. Start executing your perfect store strategy today and engage with your consumers like never before with SAP Sales Cloud for Retail Execution.